the psychological feature that arouses an organism to action; the reason for the action; "we did not understand his motivation"; "he acted with the best of motives"
2
purpose
an anticipated outcome that is intended or guides your planned actions; "his intent was to provide a new translation"; "it was created with the conscious aim of answering immediate needs"; "he made no secret of his designs"
1
plan
a series of steps to be carried out or goals to be accomplished; "they drew up a six-step plan"; "they discussed plans for a new bond issue"